Privacy Policy

Last updated: February 14, 2026

1. Introduction

Welcome to Luma ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application.

2. Information We Collect

We collect minimal data to provide the best experience:

• Account Information: Email address and user profile data (if you create an account).
• Usage Data: Which rituals, programs, and exercises you complete, along with session timestamps.
• Device Data: Device model, operating system version, and app version for crash reporting and performance monitoring.
• Progress Photos (Local): Your progress photos are stored locally on your device by default and are not uploaded to our servers unless you explicitly enable Cloud Backup.
• Subscription Data: Payment and subscription information is processed by Apple App Store or Google Play Store. We receive only anonymized transaction receipts through RevenueCat.

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain the Luma application
• Personalize your experience and track your progress
• Process your subscription and manage billing (through third-party payment processors)
• Send you important updates about the app, new features, and support messages
• Analyze app usage to improve performance and user experience
• Detect and prevent technical issues or security threats

4. Data Storage & Security

Your data is stored using Firebase (Google Cloud Platform) with industry-standard encryption. Progress photos are stored locally on your device unless you opt into cloud backup. We implement appropriate security measures to protect your information from unauthorized access, alteration, or destruction.

5. Third-Party Services

Luma uses the following third-party services:

• Firebase (Google): Authentication, database, and analytics
• RevenueCat: Subscription management and payment processing
• Apple App Store / Google Play Store: Payment processing

These services have their own privacy policies governing the use of your information. We do not control and are not responsible for the privacy practices of these third parties.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your account and personal data
• Data Portability: Request a copy of your data in a machine-readable format
• Opt-Out: Unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us at support@lumafaceyoga.com.

7. Children's Privacy

Luma is not intended for children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and stored on servers located outside your country of residence, including the United States. By using Luma, you consent to the transfer of your information to countries that may have different data protection laws than your country.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: support@lumafaceyoga.com
Website: https://www.lumafaceyoga.com